Our People

Adam Friedman, Principal
Adam Friedman has more than 30 years of experience in financial services, media relations and thought leadership.

As the principal of Adam Friedman Associates, founded in 1999, Adam plays an important strategic role in all AFA accounts. He has over 30 years of experience in all aspects of communications. Adam has extensive experience in the financial sector; in particular, he has been involved in M&A transactions, IPOs, crisis communications and restructurings. He has expertise in branding, media relations and thought leadership. Adam has represented Fortune 500 companies as well as startups. Prior to forming AFA, Adam was Managing Partner of KCSA Worldwide, where he built the firm’s financial relations practice. He holds an M.A. from New York University and an MBA from the Baruch School of Business. He has been published in numerous periodicals and is currently an adjunct assistant professor at NYU, where he teaches crisis communications, public affairs and integrated marketing.

Julia Bonner, Director
Julia Bonner is a media relations expert with experience crafting strategic communications and social media campaigns.

Over the course of her career, Julia has created and executed successful B2B corporate communication, public relations and social media campaigns for clients large and small across a variety of industries. Prior to working at AFA, Julia worked at FerenComm, a PR agency that specializes in television, whose client list includes AMC, Bravo, Travel Channel, Starz and more. Julia holds a M.S. in Public Relations & Corporate Communication from New York University and a B.S. in Journalism from the University of Tennessee.

Dan Charnas, Director
Dan Charnas is a former journalist and skilled corporate communications strategist.

Dan Charnas has worked for AFA since 2007 in various leadership and account-management capacities. A 20-year corporate communications veteran, Dan’s broad-based professional experience is based in the planning and execution of significant strategic communications programs and campaigns that furthered ideas, compelled actions, increased awareness and drove revenues for a variety of publicly held and private corporate clients with operations in a range of industries and end markets.

Elizabeth Howard, Conusltant
Elizabeth Howard has extensive experience in marketing and corporate communications strategy for Fortune 500 companies.

Elizabeth Howard held corporate communications positions with two Fortune 500 companies, National Distillers and Chemical Corporation and Transway International Corporation. Elizabeth has traveled extensively around the country and internationally to talk about issues related to communications, marketing and business, and human rights. Her articles have appeared in European Communications, Investor Relations, Law Firm Marketing & Profit Report, Communication Arts, Communication World, The Strategist and The New York Law Journal, among others.

Cathy Loos, Media Relations Consultant
Cathy Loos

Cathy Loos has over 20 years of experience in marketing communications and media relations program strategy development and execution. She has a core expertise in financial media relations, with additional expertise in industries including healthcare/biotech, legal and professional services and non-profit/philanthropy, among other verticals. Cathy was previously a senior media relations specialist at CCG Investor Relations and a Vice President at media relations firms, including WT Blase & Associates, and G.S. Schwartz & Co./Middleberg Communications. Prior to that, Cathy was a Vice President at MBNA America Bank (now Bank of America), where she was responsible for relationship management and marketing of co-branded financial products.

George McGrath, Managing Director
George McGrath has more than 25 years of experience in strategic communications and integrated marketing.

George has over 25 years of experience in public relations and public affairs. Over the course of his career, he has held senior management positions at leading strategic communications and integrated marketing agencies including Hill and Knowlton, Carl Byoir & Associates and Brouillard Communications. He has worked with Fortune 500 companies as well as emerging businesses, industry associations and not-for-profit organizations on a range of issues and assignments.