Small- and Mid-Cap German Conference

CASE STUDY

Challenge:

Adam Friedman Associates (AFA) and Cometis AG, the leading Investor Relations Firm in Germany, co-hosted a German Small- and Mid-Cap Conference at the Princeton Club in New York. Our objective was to provide an opportunity for German small- and mid-cap businesses to build relationships with US institutional investors.

Strategy:

In Frankfurt, Cometis AG set about finding strong, public companies interested in meeting American investors.  In New York, AFA culled through relationships on Wall Street to make certain the best and most appropriate institutional investors attended the conference. Alexander Privitera, Senior Fellow and Director of the Business and Economics Program at the American Institute for Contemporary German Studies at Johns Hopkins University, was the keynote speaker.

Our goal was to make the event as value driven as possible. Only truly promising companies, first rate sponsors and sought after investors were involved. Evites went out to qualified investors and the event was promoted in the German and US press. We live tweeted the event to stay connected with companies in Germany and investors in New York who couldn’t attend.

Results:

The German Small- and Mid-Cap Conference in New York made a strong impression. Nine mid-sized public German companies and 120 US institutional investors participated. In addition to company presentations, numerous individual meetings between companies and investors took place.

The capital markets conference was sponsored by youmex, one of Germany’s top corporate financing firms; Independent Research GmbH, Germany’s leading independent research firm; Heuking Kühn Lüer Wojtek, a prominent German commercial law firm; Invest in Bavaria, the business promotion agency of Bavaria; and BNY Mellon, global investment management firm. Media coverage of the event included GoingPublic, Bond and Smart Investor magazines. Following the conference, each of the presenting companies saw a significant increase in stock volume and price, indicating that a number of the event’s attendees actually invested in the companies.