As your crisis communications firm, we identify audiences likely to be affected by a situation and create a credible and consistent company position and crisis communications plan.
AFA has assisted clients facing regulatory scrutiny, litigation, financial restatements and irregularities, changes of control, commercial accidents, product recalls, labor relations and issues of corporate governance. We work closely with company management, directors and advisers to analyze each situation and evaluate its communication consequences.
Thought leadership takes traditional communications a step further by establishing a platform that allows our clients to formulate and articulate positions and opinions on issues of importance through speaking opportunities and opinion pieces.
We help clients develop a distinct voice and secure opportunities to be heard by influential audiences. We assist clients to author and place opinion pieces and guest contributions in media that reach their target publics. We identify speaking opportunities that provide the proper setting for our clients, assist in crafting the speech and maximize media coverage of the event.
AFA has extensive experience positioning CEOs as thought leaders and cultivating reputations for public, private and non-profit organizations across the globe.
Institutional Investor Relations
Public companies are subject to greater scrutiny today than ever before; investors demand nothing less than complete transparency.
Succeeding in today’s environment requires the ability to navigate the demands of investors and the restrictions imposed by government regulation. In our institutional investor relations consulting, AFA utilizes its extensive experience and in-depth knowledge of Wall Street, which enables us to help you craft a value proposition that will resonate and, when necessary, alter perceptions.
AFA’s institutional investor relations consulting also includes assisting companies as they navigate important transactions such as IPOs, M&A transactions and management transitions.
Social Media & Digital Footprints
AFA matches digital strategy to business goals and helps craft a voice that resonates online. We’ll help you understand how to best use digital platforms and determine which sites will have the most meaningful impact on your business. We provide ongoing consultation and guidance to protect your digital footprint and ensure all social media accounts are well-managed and effective.
- Brand building across networks
- Blog strategy and creation
- Blog monitoring
- Content creation
Corporate Branding Strategy
AFA helps companies create and strengthen their competitive positioning. We help clients recognize what makes their organizations’ DNA unique. We use this DNA to create a corporate branding strategy that tells the world why they should be paying attention to you, your company and your message. The brand becomes the message.
Every company strives to be a brand in the minds of its constituents, but creating that brand takes more than just determination; it requires a team that understands how to identify the core values and qualities of an organization within its competitive landscape. We craft a distinctive identity for your company that rings true with management and resonates with target audiences.
B2B integrated marketing strategies are about the development of a branding blueprint that strengthens and reinforces the essential identity of an institution or professional services firm with its stakeholders and clients.
Understanding the competitive landscape is crucial to staking out a position that is unassailable and that becomes the foundation for creative marketing solutions. Much of what we do is developing and implementing a B2B integrated marketing strategy program that encompasses the full range of marketing initiatives, including strategic communications, social media marketing, events marketing and advertising.
Top-Tier Media Relations
AFA’s top-tier media relations experience is unparalleled, with the ability to harness the power of publicity to build value and drive conversation.
Our execution strategies are based on our ability to package a compelling story for the media. Top-tier media placement is decidedly about what the media wants. We’ve carefully cultivated relationships with local, national and trade media to make sure we know what they’re looking for and how to package your news to guarantee coverage.
Being interviewed by the media can be intimidating – even for a seasoned executive. Our top-tier media relations experience includes preparing our clients by providing professional training in interview techniques and public speaking.