CORPORATE RESTRUCTURING COMMUNICATIONS
During a corporate restructuring, it is imperative for a company to be attentive to its communications and develop a strategy for dealing with key creditor groups, i.e. employees, investors, vendors, landlords, etc. The effectiveness of a company’s communication in addressing the interests of these groups impacts its ability to achieve goals and minimize damage to operations and reputation.
Through our experience in restructuring and bankruptcy law, we understand the importance of keeping legal and financial advisors involved throughout the restructuring process. We work closely with the company’s management team and its legal and financial advisors to develop a communications strategy that will contribute to the company’s reorganization efforts.
Our goal is to design and implement a comprehensive communications strategy that targets the variety of audiences and minimizes the potential negative impact of a restructuring. We work with a company through all phases of its restructuring and modify the communications plan to meet the company's changing needs.
Services
AFA offers a spectrum of public relations services to clients during restructurings and reorganizations:
- Senior management counseling on communications and media relations strategies
- Preparing employee, investor, vendor, customer and other communications
- Developing/refining clear, concise key messages for communications
- Advising on communications processes and procedures, including disclosure, internal/legal approval processes, establishing tools to gauge audience perceptions and spokesperson identification
- Media and analyst relations, including serving as company spokespersons
- Preparing/coaching executives on media interview and presentation techniques
- Preparing communications documents including news releases, letters, FAQs, presentations, speeches, white papers, web content, etc.
- Providing customized research and competitive intelligence on media trends in the company's industry sector
Chapter 11 Reorganization
In the event that a client decides it is in its best interests to file for Chapter 11 bankruptcy protection, we will guide senior management through the crucial and sensitive communications issues during the immediate pre- and post-filing phases.