MEDIA RELATIONS

Publicity is an essential part of every communications program. Ongoing efforts by a company to build visibility through the media can affect its stock price. This is especially true when coverage occurs in media viewed by investors as part of their research process. Sell-side analysts follow trade publications closely; and investors read business and financial magazines and newspapers, and watch business/investing programs.

This is equally true for companies seeking to create greater awareness of their product or service and to enhance their market position. Media coverage enables a company’s message to reach millions of potential customers in the most efficient and least costly manner.

Companies benefit from appearing regularly in the media, describing their performance and detailing new business developments in technology, products, markets, services and acquisitions.

We begin by developing a series of messages that capture the essence of the company's positioning and strategy. The next step is to match messages with appropriate media outlets, resulting in extensive placement of articles about the company. These placements are then merchandised through the company's website, the Internet and direct mail. The result is increased awareness of the company, its product or service, and its brand.

AFA also offers clients custom Media Training.