MARKETING COMMUNICATIONS

Marketing communications reinforce a company’s corporate positioning, build brand equity and reach customers with product or service messaging. This means marketing campaigns must be carefully orchestrated to be consistent with business objectives and laser-like in execution in order to maximize resources.

We develop marketing campaigns that use a variety of proven techniques to create awareness for a new product or service or to reposition an existing product. The most important element is a strategic program of publicity targeted at the appropriate media: trade and business; national and local; print, broadcast and online. Publicity program elements include:

• Special events
• Conferences
• Trade show publicity
• Media tours

Taken together, these elements create a favorable climate of publicity for a company’s marketing campaign.

We also know how to translate our clients’ goals into messages that are recognized as "news" by media gatekeepers. Our strategies are developed and implemented to ensure messages are delivered through media that influence the target audience. This process includes:

• Developing media strategies and writing press releases for maximum news value
• Creating targeted media lists
• Booking interviews and editorial briefings
• Generating feature coverage
• Making sure the company’s story reaches its audience through the most effective medium

At the outset of a marketing communications program we set deliverable media objectives that can be measured. Regular reports with specific accomplishments provide clients with an accurate record of success at every step along the way.