MARKETING COMMUNICATIONS

Marketing communications is a means to reinforce your corporate positioning, build brand equity and reach customers with your product or service message. This means that your marketing campaign must be carefully orchestrated so that it is consistent with business objectives and laser-like in its execution so it maximizes resources.

We develop marketing programs that use a variety of proven techniques to create awareness for a new product or service or to reposition an existing product. The most important element is a strategic program of publicity targeted at the appropriate media: trade and business; national and local; print, broadcast and online.

Programs often include: special events, conferences, trade show publicity and media tours. Taken together, these elements create a favorable climate of publicity for your marketing campaign.

We develop and implement strategies to ensure your messages are delivered through media that impact your target audience and achieve your objectives. We know how to translate your goals into messages that are recognized as "news" by media gatekeepers.

This process includes developing media strategies and writing press releases of maximum news value, creating targeted media lists, booking interviews and editorial briefings, generating feature coverage and making sure that your story reaches your audience through the most effective medium.

At the outset of a marketing communications program we set objectives - a series of deliverable media targets that can be measured.

Regular reports with specific accomplishments provide you with an accurate record of success at every step along the way.