IPO SUPPORT
We have assisted numerous companies to prepare for the process of going public. Our support frequently begins as much as one year before the IPO with an intensive program designed to create awareness of the company among Wall Street investors, customers and the industry.
Once a clear positioning and branding strategy has been crafted, we use business as well as trade media to capture the attention of key audiences. Because stock price is, to a large degree, based on perceived value, this media attention creates a "buzz" about a company and generates excitement about the impending IPO.
We also use this period to introduce company management to security analysts and prospective institutional investors to make them aware of the company and create an "appetite" for the IPO. Every aspect of our communication efforts is harnessed to serve the IPO process, including the company’s Website, printed materials and messaging. We can also introduce companies to investment bankers who could underwrite their offering.
Speaking platforms at industry conferences and bylined articles in trade publications are just some of the opportunities we mine for greater exposure.
And once the company is in the actual IPO period, we can help prepare the presentation, provide training for management, if appropriate, and work with the company’s underwriters to get it through the IPO successfully.